SW Network, a leading integrated advertising agency, has been awarded the comprehensive digital media, social, and growth marketing mandate for Fujifilm’s instax™ in India. This strategic collaboration, spearheaded by SW Growth Labs – SW Network’s dedicated growth marketing vertical – aims to significantly scale instax™’s brand presence across the Indian market through a multi-faceted approach encompassing social media, creative campaigns, and performance marketing.
The partnership comes at a time of renewed interest in instant photography, particularly among Gen Z and Millennials, who are increasingly drawn to the tangible nature of physical prints from instant cameras. instax™ currently leads this burgeoning category in India, offering a diverse range of products including compact cameras, smartphone printers, and various designer film options.
Under this new mandate, SW Creative will be responsible for executing a multi-pronged strategy to amplify instax™’s digital presence and enhance consumer engagement. Concurrently, SW Growth Labs will oversee performance marketing, media strategy, and SEO initiatives, with the objective of driving high-intent traffic and boosting direct-to-consumer (D2C) sales. Furthermore, SW Network’s creative team will develop compelling narratives, visual storytelling, and platform-first content tailored to strengthen overall brand affinity for instax™.
Raghav Bagai, co-founder of SW Network, expressed his enthusiasm for the partnership: “instax™ is more than just a camera brand. It is an experience that blends nostalgia with creativity, allowing people to capture and share moments in a tangible way. SW Growth Labs will lead performance marketing and SEO, while SW Creative will drive creative, influencer, creative, and social strategies. Together, we are building an integrated approach to accelerate the brand’s digital growth in India. At SW Network, we believe in the power of data-driven creativity to build meaningful brand connections. We look forward to strengthening brand presence and engagement in the market.”
Shaiphali Galhotra, digital marketing manager for the instax™ division at FUJIFILM India, also commented on the collaboration: “Our partnership with SW Network is a key step in strengthening the brand’s digital-first approach. By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience. We are confident that SW Network’s expertise will drive meaningful results and solidify the brand’s market leadership in India’s instant photography market.”
Key Highlights:
- SW Network has won the integrated digital media, social, and growth marketing mandate for Fujifilm’s instax™ in India.
- The collaboration aims to significantly expand instax™’s presence among Gen Z and Millennials, leveraging renewed interest in instant photography.
- SW Growth Labs will handle performance marketing and SEO, while SW Creative will focus on creative campaigns and social media content.
- Both parties expressed confidence that the partnership will drive digital growth, enhance brand engagement, and strengthen instax™’s market leadership in India.