Press Room

Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian...

A document has revealed that India's Competition Commission of India (CCI) is investigating global advertising firms over alleged collusion on commissions. The probe, which included raids in March on the local offices of major ad agencies such as WPP-owned...

In a significant move poised to reshape the landscape of the Indian advertising industry, the Advertising Council of India (ACI) is set to evolve into a more unified and collaborative platform for the nation's leading advertising agencies and brands....

The Telecom Regulatory Authority of India (TRAI) has responded to a back-reference received from the Department of Telecommunications (DoT), firmly reasserting the necessity of mandatory Digital Ratings for in-building connectivity. The regulator has advocated for the implementation of obligatory...

Zee Entertainment Enterprises Limited (ZEEL) has been recognized as the ‘Broadcaster of the Year’ at the prestigious Abby Awards 2025, held during Goafest 2025. This accolade celebrates Zee's outstanding performance and impact in the broadcasting sector over the past...

Sony Pictures Networks India (SPN) has officially extended its exclusive broadcast partnership with Roland Garros, ensuring that fans across India and the Indian subcontinent will enjoy uninterrupted live coverage of the prestigious tennis Grand Slam until 2027. This renewed...

Miley Cyrus has officially released the trailer for her highly anticipated visual album, Something Beautiful, igniting excitement among fans worldwide. The visual album, described as a "striking cinematic experience fueled by fantasy," will accompany her ninth studio album and...

Amazon Fashion has announced a strategic rebranding of its dedicated storefront catering to Gen Z consumers, now officially named 'Serve'. This move signals Amazon Fashion's continued focus on engaging with the digitally native generation by creating a distinct and...

Leading quick-commerce platform Zepto has announced a new partnership with Polycab to offer ultra-fast delivery of their popular Super ROI range of fans. In a move set to provide instant relief from the summer heat, Zepto will now deliver...

Zydus Wellness, a prominent FMCG company with a strong focus on science-backed products, has announced a refreshed corporate brand identity. This rebranding marks a significant step in the company's transformation journey, emphasizing its commitment to blending scientific credibility with...