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CTV Ad Blitz: Spends Triple to ₹1,500 Crore, Capturing 1.5% of Digital Pie
Connected TV (CTV) advertising in India is experiencing explosive growth, with ad spends more than tripling in the past two years to reach a significant ₹1,500 crore in 2024. This surge marks a pivotal shift in the country's digital...
Content
Merger Off-Air: Airtel and Tata Pull Plug on DTH Deal
In a surprising turn of events, Bharti Airtel and the Tata Group have mutually decided to call off their discussions regarding a potential merger of their Direct-To-Home (DTH) television businesses. The announcement, made by Bharti Airtel in a regulatory...
News
Saugata Gupta to Steer Marico for Another Term
The Board of Directors at Marico Limited, a prominent Indian fast-moving consumer goods (FMCG) company, has given a strong vote of confidence to its current leadership by approving the re-appointment of Saugata Gupta as the Managing Director and Chief...
Entertainment
Hollywood Under Siege? Trump’s 100% Tariff Threatens Foreign Films
In a move that has sent shockwaves through the global entertainment industry, US President Donald Trump has announced a plan to impose a staggering 100% tariff on all films produced outside the United States. Citing a "dying" Hollywood and...
Trending
Tone-Deaf Ads Amidst Terror: Brands Cash In on Pahalgam Tragedy?
The digital landscape, particularly platforms like YouTube, often becomes a mirror reflecting the most pressing events of our time. However, a disturbing trend has emerged following the recent horrific terrorist attack in Pahalgam, which claimed the lives of 26...
News
LifeWear India Appoints Jijith Nedungottur Somasundaran as CEO to Spearhead Global Expansion
LifeWear India, a prominent name in orthopaedic soft goods and mobility solutions, has ushered in a new era by appointing Jijith Nedungottur Somasundaran as its Chief Executive Officer, effective April 2025. With over 30 years of experience in sales,...
WAVES Summit
Beyond Streaming: Netflix’s Secret $2 Billion India Impact Unveiled!
While millions across India stream their favourite shows and movies on Netflix, the global OTT giant has been quietly weaving a much larger story behind the scenes. Speaking at the prestigious WAVES Summit 2025 in Mumbai, Netflix Co-CEO Ted...
Top News
Delhi Crime: Richie Mehta’s Unyielding Pursuit of Truth Amidst Rejections
"Delhi Crime," the gripping series that delves into the harrowing 2012 Delhi gang rape case, stands today as a testament to perseverance and unwavering commitment to storytelling. However, its path to acclaim was anything but straightforward. Director Richie Mehta...
WAVES Summit
India’s Digital Creators Poised to Drive $1 Trillion in Consumer Spending by 2030
India's creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior. According to a forthcoming report by the Boston Consulting Group (BCG), titled "From Content to Commerce: Mapping India's Creator...
WAVES Summit
Linear TV’s Digital Dilemma: Pay TV’s Strategic Pivot in India’s Streaming Era
At the World Audio Visual and Entertainment Summit (WAVES) 2025, industry leaders convened to address the evolving landscape of India's television industry. With the rise of digital platforms and changing consumer behaviors, the traditional pay-TV sector faces both challenges...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...


