In a significant leadership transition, Britannia Industries Limited has announced that Siddharth Gupta will assume the role of Chief Marketing Officer (CMO), following the resignation of Amit Doshi. Doshi, who rejoined Britannia as CMO in January 2022, has resigned effective March 17, 2025.

Siddharth Gupta joined Britannia in 2018 and currently serves as the General Manager – Marketing, overseeing Premium Creams, Crackers, Marie, and Milk biscuits. Prior to his tenure at Britannia, Gupta spent over a decade at Colgate-Palmolive India, where he managed key product portfolios, including Visible White, Max Fresh, and Sensitive toothpaste, as well as the OTC tooth pain relief gel, PainOut. His extensive experience in brand strategy and product management positions him well to lead Britannia’s marketing initiatives.

Amit Doshi’s departure marks the end of his second tenure with Britannia. Before rejoining as CMO in 2022, he had a nearly nine-year stint with the company, holding various roles across marketing, sales, and product management. In his recent role, Doshi was responsible for driving sustainable, profitable growth, enhancing brand equity, and expanding market share. Rajneet Kohli, CEO & Executive Director of Britannia Industries, praised Doshi’s contributions, stating, “His vision and dedication have been instrumental in redefining marketing efforts for the company and institutionalising new benchmarks.”

As Siddharth Gupta steps into the role of CMO, industry observers anticipate a continuation of innovative marketing strategies aimed at strengthening Britannia’s market position. Gupta’s prior experience and deep understanding of the company’s product lines are expected to play a crucial role in navigating the competitive landscape of the FMCG sector.

The leadership change at Britannia underscores the company’s commitment to leveraging internal talent to drive its marketing vision forward. With Siddharth Gupta at the helm, Britannia aims to build upon its legacy of brand excellence and market leadership.

Key Highlights:

• Siddharth Gupta is set to become Britannia’s new Chief Marketing Officer, succeeding Amit Doshi.
• Gupta has been with Britannia since 2018, currently serving as General Manager – Marketing for key product categories.
• Amit Doshi, who rejoined Britannia as CMO in 2022, will depart on March 17, 2025.
• The transition reflects Britannia’s strategy to promote internal talent to leadership positions.