Marketing Strategies

Music artists are increasingly becoming significant players in the brand endorsement landscape, traditionally dominated by film stars and cricketers. Their appeal, particularly among younger audiences, has made them attractive to brands seeking to connect with music enthusiasts. Top-tier artists...

Allied Blenders and Distillers Limited (ABD Limited), a leading player in the Indian spirits industry, has announced the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors, effective immediately. This strategic move aims to bolster ABD's marketing capabilities...

In a significant leadership transition, Britannia Industries Limited has announced that Siddharth Gupta will assume the role of Chief Marketing Officer (CMO), following the resignation of Amit Doshi. Doshi, who rejoined Britannia as CMO in January 2022, has resigned...

The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the potential risks associated with partnering with influencers whose content may lead to public backlash.The controversy...

In a surprising turn of events, Amit Doshi has resigned from his position as Chief Marketing Officer (CMO) at Britannia Industries. Doshi, who has been a key figure in shaping Britannia’s marketing strategies, announced his departure amid reports of...

BrandPulse Global, a frontrunner in consumer research, has unveiled compelling insights from its latest study, demonstrating the significant impact of localized branding on consumer loyalty. The findings reveal that brands customizing their messaging to reflect regional preferences can achieve...