In a surprising yet strategic move, Zomato, one of India’s leading food delivery platforms, has announced its rebranding to ‘Eternal’. While the company’s name and branding will undergo a significant transformation, the iconic Zomato app will retain its original identity, ensuring continuity for its millions of users.

The shift to ‘Eternal’ reflects Zomato’s evolution from a food delivery platform to a more comprehensive lifestyle and services brand. The new name symbolizes the company’s commitment to creating lasting value for its customers, partners, and stakeholders. According to Deepinder Goyal, Zomato’s founder and CEO, “The name ‘Eternal’ represents our vision to be a timeless, indispensable part of people’s lives.”

While the corporate name and branding will change to ‘Eternal’, the Zomato app will continue to operate under its familiar name and logo. This decision ensures that users can still access their favorite food delivery service without confusion. The rebranding will primarily affect the company’s corporate communications, marketing campaigns, and long-term strategic initiatives.

The rebranding aligns with Zomato’s expansion into new verticals, including grocery delivery, dining-out experiences, and subscription services. By adopting the name ‘Eternal’, the company aims to position itself as a one-stop solution for all lifestyle needs, transcending its roots in food delivery.

The announcement has sparked mixed reactions among users and industry experts. While some applaud the bold move as a step towards innovation, others express concerns about potential confusion. However, Zomato has assured users that the transition will be seamless, with no disruptions to services.

As part of its rebranding strategy, Eternal plans to launch a series of new features and services designed to enhance user experience. These include personalized recommendations, sustainability initiatives, and AI-driven customer support. The company also aims to strengthen its partnerships with restaurants and delivery partners, fostering a more collaborative ecosystem.

Key Highlights:

• Zomato has rebranded to ‘Eternal’, reflecting its evolution into a comprehensive lifestyle brand.
• The Zomato app will retain its original name and logo, ensuring continuity for users.
• The rebranding aligns with the company’s expansion into new verticals like grocery delivery and dining-out experiences.
• Eternal plans to introduce new features and services to enhance user experience and sustainability.