Zee Business has solidified its position as India’s leading Hindi business news channel, achieving remarkable viewership metrics in Week 12 of 2025. The channel recorded an Average Time Spent Viewing (ATSV) of 39.7 minutes and captured a dominant 69% market share in the Hindi-speaking market (HSM 22+ ABC) during its broadcast hours from 6:00 AM to 12:00 midnight.

Key Factors Behind the Milestone

• In-depth Financial Coverage: Zee Business continues to attract investors, traders, and business professionals with its real-time market updates, actionable financial strategies, and expert analysis.
• Flagship Shows: The channel’s popular programs, such as Wealth Creation Week Series, First Trade, Final Trade, and 10 Ki Kamai, have been instrumental in driving audience engagement by providing insights into wealth creation and market strategies.

Leadership Commentary:

• Anil Singhvi, Managing Editor of Zee Business, highlighted the channel’s commitment to delivering credible and timely financial news, stating:
• “The growing engagement and viewership numbers reflect the trust our audience places in us. We will continue to provide expert-driven content that empowers investors and business professionals.”
• Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), added:
• “This achievement reinforces the trust our viewers place in us, and we will continue to innovate and expand our reach to serve them better.”

With its record-breaking performance, Zee Business has set a new benchmark for business news channels in India. Its focus on delivering high-quality journalism tailored to the needs of Hindi-speaking audiences has cemented its leadership position in the competitive media landscape.

Zee Business’s achievement in Week 12 of 2025 underscores its ability to engage viewers through expert-driven content and innovative programming. As it continues to expand its reach and influence, the channel is poised to remain the preferred destination for credible financial news.

Key Highlights:

• Zee Business recorded 39.7 minutes ATSV and a 69% market share in Week 12 of 2025.
• Popular shows like Wealth Creation Week Series and Final Trade contributed to audience engagement.
• Leadership emphasized commitment to delivering credible financial news and empowering viewers.
• The channel has set a new benchmark for business news channels in India.