Ahmedabad played host to an inspiring event with the launch of the ‘Bharose Ki Choice’ campaign, spearheaded by Zee Business and Choice Broking. Designed to enhance financial literacy and investment confidence across India, the initiative brought together financial experts, industry leaders, and eager investors to explore actionable strategies for wealth creation and smarter financial decisions.
The event, described as a milestone in investor education, also marked the unveiling of Choice FinX, a next-gen app aimed at simplifying investments.
The event featured thought-provoking insights from:
- Anil Singhvi, Managing Editor of Zee Business
- Kamal Poddar, Managing Director, Choice International Limited
- Madhusudan Kela, Renowned Investment Strategist
In a session titled ‘How Individuals Can Create Wealth’, moderated by Saurabh Manchanda, speakers delved into disciplined investment practices, market volatility management, and equity as a cornerstone of wealth creation. Singhvi emphasized that “financial empowerment is the key to securing a better future,” underlining Zee Business’s dedication to spreading financial literacy and informed decision-making.
At the core of the campaign was Choice FinX, a user-friendly app by Choice Broking. It provides:
- Seamless access to stocks, mutual funds, IPOs, and other financial instruments.
- Expert research and personalized investment guidance.
Poddar highlighted the app’s mission, stating, “Choice FinX is crafted to make investments simple, accessible, and trustworthy.” Backed by a network of over 170 branches, the app aims to empower individuals across India to achieve their financial aspirations.
Karan Abhishek Singh, CEO of Zee Media Corporation Limited, emphasized the campaign’s broader vision, noting its alignment with Zee Media’s mission to foster trust, discipline, and education in financial decisions.
With India experiencing a financial transformation driven by rising equity participation, increasing SIP inflows, and digital accessibility, initiatives like ‘Bharose Ki Choice’ are pivotal in driving grassroots financial inclusion and wealth creation.
Credit: This article is based on information from Zee Business Press Release & Choice Broking Official Announcement.
Key Highlights:
- Zee Business and Choice Broking launched the ‘Bharose Ki Choice’ campaign in Ahmedabad, focusing on financial literacy.
- Influential speakers shared actionable insights on wealth creation and disciplined investments.
- The event introduced the Choice FinX app, simplifying investments through expert research and personalized guidance.
- The campaign aligns with India’s growing financial ecosystem and rising equity participation.