Vipin Unni, formerly Head of Strategy for Sun TV Network’s Malayalam and Telugu channels, has taken on a new role as Chief Marketing Officer at the OTT platform aha, according to Storyboard18. In this capacity, Unni will lead efforts to elevate aha’s brand presence and attract a wider audience base across India by devising innovative strategies that drive subscriptions and strengthen strategic partnerships.
With an emphasis on regional appeal and audience connection, Unni aims to roll out content campaigns that resonate deeply with viewers, fostering both engagement and loyalty. His approach to marketing will focus on performance-driven initiatives, ensuring maximum value at each touchpoint. Working closely with product teams, he plans to enhance aha’s user experience through gamification, exclusive content, and loyalty perks—creating a platform that keeps subscribers coming back for more.
This strategic move reflects aha’s commitment to expanding its influence in the competitive OTT market and connecting with India’s diverse audiences. Unni’s appointment is anticipated to bring fresh perspectives and a more engaging experience for aha’s user base.
Key Highlights:
- Vipin Unni joins aha as CMO, focusing on regional content and subscriber growth.
- Unni’s strategy includes performance-driven campaigns, gamification, and loyalty programs.
- aha aims to strengthen its user engagement and brand presence across India under Unni’s leadership.