OTT Platform

JioHotstar to Offer Full-Day Free Access to All Content on Independence Day with ‘Operation Tiranga’

In a grand gesture to commemorate India's 79th Independence Day, streaming giant JioHotstar has announced a platform-wide initiative titled 'Operation Tiranga'. As part of this campaign, the platform will be offering full-day free access to its entire content library...

Prime Video Elevates Indian Cinema with New NFDC – Cinemas of India Add-on Subscription

In a significant move set to enrich its content library and celebrate India's rich cinematic heritage, Prime Video has announced the launch of "NFDC – Cinemas of India" as a new add-on subscription. This collaboration brings a meticulously curated...

ZEE5 Unveils New Brand Identity: ‘Apni Bhasha, Apni Kahaniyan’ to Champion Regional Storytelling

ZEE5, India's leading homegrown OTT platform, has announced a significant brand refresh, unveiling a new identity centered around the evocative theme ‘Apni Bhasha, Apni Kahaniyan’ (My Language, My Stories). This rebranding underscores ZEE5's renewed commitment to delivering compelling narratives...

Mother’s Day Special: Ultra Play’s Nostalgic Tribute to Iconic Bollywood Moms

As Mother's Day approaches, Ultra Play, the Hindi-only OTT platform, is set to tug at heartstrings with a specially curated collection celebrating the iconic mothers of Bollywood's golden era. This tribute aims to revisit the powerful and often emotional...

WAVES OTT: Will It Redefine India’s Digital Storytelling?

India's media landscape is undergoing a significant transformation, and at the forefront of this evolution is Prasar Bharati's WAVES OTT platform. Spearheaded by CEO Gaurav Dwivedi, WAVES aims to revolutionize how India's diverse stories are told and consumed, with...

‘Udan Chhoo’ to Premiere on ShemarooMe

As the chill of winter sets in, ShemarooMe, Gujarat’s top OTT platform, is ready to brighten your December with the digital premiere of Udan Chhoo on December 12, 2024. Directed by Anish Shah, this contemporary Gujarati film promises an...

Watcho Launches Storytellers Conclave to Empower India’s Filmmakers and Creators

Watcho, the OTT platform by Dish TV, has introduced the Storytellers Conclave, an initiative aimed at empowering filmmakers and content creators across India. The conclave, designed to connect creators with wider audiences, seeks to transform the content creation landscape...

Nitin Burman Appointed Group CRO at Balaji Telefilms

Balaji Telefilms has appointed Nitin Burman as its new Group Chief Revenue Officer (CRO). Burman brings over a decade of expertise in digital media, telecom, and entertainment, making him an invaluable addition to the company’s leadership team.Before joining Balaji...

Vipin Unni has been appointed as the CMO of aha

Vipin Unni, formerly Head of Strategy for Sun TV Network’s Malayalam and Telugu channels, has taken on a new role as Chief Marketing Officer at the OTT platform aha, according to Storyboard18. In this capacity, Unni will lead efforts...

ZEE5 Partners with Cloud TV to Enhance Streaming Access for Smart TVs in India

In a significant move to expand its reach, ZEE5, a leading OTT platform, has announced a strategic partnership with Cloud TV, facilitating exclusive access to its extensive content library on Cloud TV's smart TV operating system. This collaboration aims...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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