Times Now Commands 28% Market Share During 2024 Haryana and J&K Elections

Times Now, India’s leading English news channel, dominated the coverage of the 2024 Jammu & Kashmir and Haryana Assembly elections, securing a 28 percent market share during the election period (Source: BARC | 10L+ | NCCS A 15-60 Males | Wk.41’24). This impressive performance reaffirms the channel’s position as India’s Election News Headquarters.

Counting Week Shares – Wk.41 2024

With a commanding 33 percent market share during prime-time slots (Weekdays 2000-2300 hrs), Times Now’s flagship programs, India Upfront and The Newshour, were pivotal to its success, providing viewers with sharp debates and insightful election coverage.

Viewership Shares – Weekday Prime Time

On Counting Day, the channel continued to lead with a 27 percent market share, delivering exclusive insights, live updates, and real-time analysis.

During the Exit Poll Day broadcast, Times Now captured a 37 percent viewership share, emerging as the genre leader in its segment (Source: BARC | 10L+ | NCCS AB 22+ Males | 5th Oct. 2024, 1800-2000 hrs).

Counting Day Shares – 8th Oct. 2024

Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024

The success of Times Now during these pivotal elections was backed by experienced journalists and comprehensive election programming, ensuring a holistic news experience for the audience. The channel’s focused and incisive reporting solidified its leadership position during one of the most critical electoral moments in India’s political landscape.

Exit Polls – 5^th Oct. 6pm – 8pm

Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs

With innovative programming and a strong editorial team, Times Now continues to set new benchmarks for election coverage in India.

Key Highlights:-

• Times Now dominated the 2024 Haryana and J&K Assembly elections, securing a 28 percent market share.
• The channel led during prime-time slots with a 33 percent share and emerged as the leader during Exit Poll Day with a 37 percent share.
• Times Now’s success is attributed to its exclusive election insights, comprehensive coverage, and top-tier journalism.