India’s gaming landscape is witnessing a major shift, thanks to Neela Mediatech’s strategic move of turning beloved intellectual properties into engaging gaming experiences. Known for its iconic TV show Taarak Mehta Ka Ooltah Chashmah (TMKOC), the studio has taken a giant leap into the gaming world with Gada Electronics—a mobile game that’s not only resonating with fans but also breaking industry records.
Gada Electronics lets players step into the shoes of Jethalal Gada, one of India’s most recognizable TV characters, managing his iconic electronics store. This isn’t just another simulation game; it cleverly integrates elements of business strategy, resource management, and decision-making, turning nostalgia into a highly engaging gameplay experience.
Launched across Android and iOS, Gada Electronics has achieved remarkable milestones:
- #2 on India’s App Store, surpassing gaming giants like PUBG
- #1 in the Adventure & Simulation category on iOS
- Over 5 million downloads across platforms
- 35% Day-1 retention rate, a benchmark in the mobile gaming space
India’s gaming market has long been dominated by battle royale and casual games, but Neela Mediatech took a unique approach—leveraging a franchise that’s been a household name for over a decade. This move highlights a growing trend: Indian audiences crave local content that resonates with their culture and preferences.
“As a brand, Taarak Mehta Ka Ooltah Chashmah has always been close to the hearts of Indian viewers. Gada Electronics offers a new way to connect with the show, and its success shows the untapped potential of Indian IPs in gaming,” said Asit Kumarr Modi, Founder of Neela Mediatech.
The success of Gada Electronics is more than just a win for the studio—it reflects a major industry shift. India’s gaming market is on track to reach $8.36 billion by 2030, with simulation games alone crossing 1 billion downloads in 2023. Business simulation games, in particular, are projected to grow from $2.5 billion in 2023 to $5.8 billion by 2032.
“Global franchises like Marvel and Pokémon have long capitalized on IP-driven gaming. India has an equally rich library of stories and characters, and we’re just scratching the surface,” noted Harjeet Chhabra, CEO of Neela Mediatech.
Building on the massive success of Gada Electronics, Neela Mediatech is already working on expanding its portfolio:
- An edutainment app for kids aged 2-6, based on Taarak Mehta Ka Ooltah Chashmah
- Interactive storytelling experiences featuring fan-favorite TMKOC characters
This strategy aims to create an entire ecosystem of games that blend nostalgia, cultural relevance, and modern gameplay—solidifying Neela Mediatech’s position as a trailblazer in Indian gaming.
Download Gada Electronics Now:
Credit: This article is based on information from Neela Mediatech and official app store listings.
Key Highlights:
- Gada Electronics surpassed PUBG to become India’s #2 game on the App Store.
- The game merges nostalgia with business simulation, engaging over 5 million users.
- Neela Mediatech is setting new benchmarks for IP-driven gaming in India.
- The studio plans to expand its gaming universe with more TMKOC-themed content.