The Arvind Store has unveiled its latest campaign, #LinenByArvind: Made For You, Stitched For Free, offering customers a unique opportunity to experience the versatility and elegance of linen. This campaign highlights Arvind’s commitment to innovation in fabric and customer-centric services, making linen more accessible and desirable than ever before.

The campaign introduces a bold initiative where customers purchasing linen fabrics from The Arvind Store will enjoy free stitching services, allowing them to create bespoke outfits tailored to their preferences. This offer is aimed at enhancing the shopping experience while showcasing linen’s adaptability across various styles and occasions.

Key highlights include:

• Over 300 New Styles: The expanded range features innovative Intelli-Fabric technology, including wrinkle-resistant linen, breathable blends, and wool-blended linen fabrics.
• Three Style Categories:
• Lazy Cool: Relaxed fits for effortless, laid-back dressing.
• Digital Cool: Lightweight fabrics for fast-paced lifestyles.
• Traditional Cool: A fusion of heritage and contemporary design.

Traditionally seen as a summer fabric, Arvind’s campaign aims to redefine linen as a versatile choice for all seasons. Pranav Dave, Chief Business Officer – Knits Retail Division, explained, “Linen is synonymous with comfort and confidence. With this collection, we want people to embrace it not just for summer but as an all-year essential that adapts seamlessly to work, travel, and everyday wear.”

This approach aligns with modern fashion trends emphasizing sustainability and adaptability.

• The new collection incorporates cutting-edge features such as:
• Wrinkle Resistance: Ensures durability and ease of maintenance.
• Breathable Blends: Perfect for India’s diverse climate.
• Wool-Linen Fusion: Adds warmth without compromising on style.
• These innovations are designed to cater to today’s fast-paced lifestyles while maintaining the timeless appeal of linen.

The expanded linen range is available at over 160 Arvind Limited stores and leading multi-brand outlets nationwide. Customers can also explore the collection online through digital platforms where the campaign is live.

The free stitching service is a standout feature of the campaign, setting The Arvind Store apart in India’s competitive retail landscape. By combining premium fabric with personalized tailoring, the brand aims to deliver an unmatched value proposition that resonates with both traditional and modern shoppers.

Arvind Limited has consistently pushed boundaries in textile innovation, shaping how India perceives fashion. With #LinenByArvind, the brand continues its legacy of craftsmanship while embracing evolving consumer demands for convenience and personalization.

The #LinenByArvind campaign is more than just a marketing initiative—it’s a celebration of linen’s versatility and elegance. Whether you’re looking for casual wear or formal attire, this campaign ensures that every customer walks away with a bespoke outfit that feels as good as it looks.

Key Highlights:

• The Arvind Store launches #LinenByArvind campaign offering free stitching services for bespoke linen outfits.
• Features over 300 new styles with Intelli-Fabric technology including wrinkle-resistant and breathable blends.
• Repositions linen as a year-round essential through three distinct style categories—Lazy Cool, Digital Cool, Traditional Cool.
• Available across 160+ stores nationwide with live digital campaigns showcasing its versatility.