Zepto

The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers. A recent analysis, dubbed "Mast or Meh," evaluated how major Indian and global brands—including Swiggy, Zepto, OPPO, and Titan—strategically captured the...

Quick commerce platform Zepto is facing significant backlash on social media, particularly on Reddit, for its recent Raksha Bandhan campaign featuring a "Kalesh Card." While the campaign, which offered prizes worth up to ₹3 crore, was intended to be...

Leading quick-commerce platform Zepto has announced a new partnership with Polycab to offer ultra-fast delivery of their popular Super ROI range of fans. In a move set to provide instant relief from the summer heat, Zepto will now deliver...

Quick commerce giant Zepto has unleashed a massive Out-Of-Home (OOH) advertising campaign, dubbed "SuperSaver," blanketing 11 major cities and reaching an additional 62 towns across India in a whirlwind 10-plus day activation. This aggressive campaign aims to amplify awareness...

Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year. This explosive growth, announced by co-founder Aadit Palicha, underscores the increasing significance of advertising as...

According to Comscore's Year in Review report, Zepto, Blinkit, and Bluestone have emerged as India's fastest-growing retail entities.Zepto leads the pack with an impressive 188% year-on-year increase, attracting 38.2 million unique visitors in 2024. Blinkit follows with a notable...

Zepto, India’s leading quick-commerce platform, has launched a delightful new campaign to celebrate Valentine’s Day 2025. The campaign, which aims to spread love and joy among its customers, features a catchy, upbeat song that has already started making waves...

Emerging smart kitchen appliance innovator Beyond Appliances has successfully raised $2 million in its seed funding round. Spearheaded by Fireside Venture Investment Fund III, the funding marks a significant step toward advancing the company’s production capabilities and technology innovation.In...

This Dhanteras, quick-commerce giants like Blinkit, BigBasket, Swiggy Instamart, and Zepto have introduced a remarkable service: delivering gold and silver coins within 10 minutes. Partnering with prominent jewelers, they aim to simplify the tradition of purchasing precious metals on...

Quick-commerce platform Blinkit, a subsidiary of Zomato, has launched an Equated Monthly Installments (EMI) payment option for purchases exceeding Rs 2,999. The move, announced by CEO Albinder Dhindsa via the microblogging platform X, is designed to make big-ticket items...