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YouTube Unveils AI-Powered ‘Peak Points’ and Shoppable CTV to Supercharge Viewer Engagement

YouTube has announced two significant new features leveraging artificial intelligence and connected TV capabilities aimed at revolutionizing viewer engagement and advertising effectiveness. The platform...

YouTube’s Big Bet: ₹850 Crore to Empower Indian Creators

YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next...

Your Netflix Favourites Are Calling… Live on May 31st!

Mark your calendars, Netflix devotees! The streaming giant has officially announced the return of its highly anticipated global fan event, Tudum, and this year...

YouTube Revamps Mid-Roll Ads: A New Era for Creators and Viewers

YouTube is set to revolutionize its mid-roll ad strategy starting May 12, 2025, aiming to enhance viewer experience while boosting creator revenue. The platform...

Anupam Mittal Urges Accountability from YouTube Amid Ranveer Allahbadia Controversy

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia, entrepreneur Anupam Mittal has called for greater accountability from digital platforms like YouTube....

Influencer Gaurav Taneja Challenges Selective Accountability in YouTube Controversy

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia's remarks on the show "India's Got Latent," fellow influencer Gaurav Taneja, popularly known...

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