Media Measurement
Content
BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati
The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the Ministry of Information and Broadcasting (MIB) initiates fresh consultations that could pave...
Entertainment
BARC India Revolutionizes TV Ratings: Weekly Unrolled Viewership Data to Be Released from June 26
In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its four-week rolling average system and, effective June 26, 2025, begin releasing weekly unrolled viewership estimates...
Social Media
Comscore Enhances YouTube Visibility with Deeper Google Partnership; Targets OEM Deals for Enhanced India CTV Metrics
Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian...
- Advertisement -
Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
- Advertisement -
