Media Buying

The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip of 5-10% in the first half of 2025. As geopolitical uncertainty grips the nation, brands...

Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two...

The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for appointing an agency to handle media buying and strategy for the Indian Premier League (IPL) 2025. This move aims to optimize the...