Digital marketing

The Indian government is reportedly planning to introduce a new rating system and disclaimers for social media influencers, aiming to enhance transparency and accountability in digital marketing. This initiative is part of a broader effort to regulate the influencer...

A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase decisions. As brands navigate an evolving digital landscape, these findings underscore the significance of well-crafted...

In a significant step to strengthen its presence in the digital and branded content space, NDTV has rebranded its content division to NDTV Brand Studio. This change marks a clear strategy to offer a comprehensive suite of content solutions...

In a major leadership shift, Mayank Kumar, co-founder and Managing Director of Upgrad, has announced his resignation as the company gears up for a critical $50-60 million funding round. Kumar’s departure, after nearly a decade of steering the edtech platform, comes at...