In a significant step to strengthen its presence in the digital and branded content space, NDTV has rebranded its content division to NDTV Brand Studio. This change marks a clear strategy to offer a comprehensive suite of content solutions designed to meet the growing needs of brands in a dynamic, digital-first world.
The revamped unit aims to provide a full range of services, from content ideation and production to its amplification. NDTV aims to create highly focused intellectual properties (IPs) that cater to specific market needs, enhancing engagement through meaningful and impactful content.
Gaurav Dewani, Revenue Head at NDTV Brand Studio, emphasizes that in today’s fast-paced, digital-first environment, brands need partners capable of delivering narratives that engage audiences effectively. He notes that NDTV Brand Studio is committed to leveraging its journalistic expertise to help brands reach their target audience with authentic and compelling messaging.
Over the past year, NDTV Brand Studio has already made significant strides, producing more than 12 new IPs and delivering over 300 hours of customized content for clients across various sectors. Notable campaigns include:
- Banega Swasth India
- Protinex Protein Abhiyaan
- India Sustainability Mission
- NDTV Indian of the Year
These initiatives have successfully engaged diverse audiences and supported brands in delivering the right messages aligned with their objectives.
The rebranding of the content division highlights NDTV’s continued dedication to innovation. With a team of content specialists and seasoned journalists, NDTV Brand Studio is well-positioned to offer both creative storytelling and journalistic credibility to meet the needs of the evolving digital landscape.
Key Highlights:
- NDTV has rebranded its branded content division to NDTV Brand Studio.
- The new unit offers a comprehensive range of services, including content ideation, production, and amplification.
- The studio has already produced over 12 new IPs and 300 hours of content in the past year.
- NDTV Brand Studio’s focus is on creating meaningful engagement through impactful content.