Advertising Expenditure
IND VS PAK
Ad Spend Alert: India-Pak Tensions Expected to Dent H1 2025 AdEx
The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip of 5-10% in the first half of 2025. As geopolitical uncertainty grips the nation, brands...
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Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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