In a landmark move for both the brand and the Indian representation in global beauty, Nivea India, a name synonymous with trusted skincare, has announced Bollywood star Taapsee Pannu as its first-ever Indian global brand ambassador. This significant partnership coincides with the launch of Nivea Soft Daily UV moisturiser, a new product poised to redefine everyday skincare with its innovative blend of hydration and sun protection.
The appointment of Taapsee Pannu marks a pivotal moment for Nivea, signifying a deeper connection with the Indian consumer base on a global scale. As the brand’s first Indian global ambassador, Pannu’s widespread appeal and authentic persona are expected to resonate strongly with audiences both domestically and internationally. This collaboration signals Nivea’s long-term commitment to the Indian market and its recognition of India’s growing influence in the global beauty landscape.
The launch of Nivea Soft Daily UV moisturiser perfectly complements this new partnership. This innovative product addresses the modern consumer’s need for a simple yet effective skincare solution. It combines the beloved lightweight and non-sticky texture of the original Nivea Soft with the added benefit of broad-spectrum UV protection. Boasting 48-hour hydration and 88 percent UV protection, this moisturiser offers a fuss-free way to keep skin nourished and shielded from the sun’s harmful rays, whether indoors or outdoors.
Nivea Soft Daily UV is formulated with a nourishing blend of skin-loving ingredients. Vitamin E, known for its antioxidant properties, helps to protect the skin from environmental stressors. Shea Butter provides rich moisturization, leaving the skin feeling soft and supple.
Jojoba Extracts, with their emollient properties, help to maintain the skin’s natural moisture barrier. This carefully selected combination ensures that the Daily UV variant retains the fast-absorbing texture that Nivea Soft users love, now enhanced with essential sun protection.
Expressing her enthusiasm for the product and her new role, Taapsee Pannu shared, “I’ve always believed that skincare should be simple, effective, and effortless. With Nivea Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!” Her endorsement highlights the product’s ease of use and its ability to seamlessly integrate into everyday routines.
Nivea India marketing director Shweta Dalal emphasized the brand’s commitment to understanding and meeting consumer needs, stating, “With Nivea Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved Nivea Soft experience.” This launch signifies Nivea’s agility in adapting its popular product line to include essential sun protection, catering to the increasing awareness about the importance of UV defense.
The launch also coincided with a significant visit to India by Beiersdorf global CEO Vincent Warnery in February. His meeting with Taapsee Pannu marked the official commencement of her journey as the global brand ambassador, underscoring Nivea’s strong and long-term commitment to the Indian market and acknowledging the nation’s growing significance in Nivea’s global strategy.
Nivea Soft Daily UV is now readily available for consumers across India, both online and at retail outlets. The product is priced competitively at ₹165 for the 50ml pack, ₹325 for the 100ml pack, and ₹520 for the 200ml pack, making effective hydration and UV protection accessible to a wide range of consumers.
Summary:
- Taapsee Pannu has become Nivea India’s first-ever Indian global brand ambassador.
- This announcement coincides with the launch of Nivea Soft Daily UV moisturiser, offering 48-hour hydration and 88% UV protection.
- The product retains the lightweight texture of Nivea Soft and is enriched with Vitamin E, Shea Butter, and Jojoba Extracts.
- Taapsee Pannu highlighted the product’s simplicity and effectiveness as her ideal daily skincare companion.
- Nivea’s global CEO’s visit to India underscores the brand’s commitment to the Indian market.