Swiggy, India’s leading food delivery platform, has introduced a new service, Swiggy Cafe, aimed at delivering snacks and beverages within a quick 15-minute timeframe. Currently, the service is in a pilot phase, operating in select localities in Bengaluru, and offers a diverse selection of both branded and non-branded snacks and drinks.
The new feature is integrated into the existing food delivery section on Swiggy’s app, allowing users to conveniently order refreshments. This move is seen as a direct response to the growing demand for quick-service food options in urban settings, which competitors like Zepto Cafe have also targeted. Zepto Cafe similarly offers a 15-minute snack and beverage delivery service, creating a competitive market for fast food delivery in India.
Earlier in the year, Swiggy trialed a similar offering under the brand name Instacafe. This service was incorporated into the Instamart grocery delivery platform and catered to users in specific Bengaluru neighborhoods. Instacafe offered pre-packaged snacks and ready-made food along with regular groceries, which were delivered through dark stores strategically placed in certain areas to ensure quick fulfillment.
The launch of Swiggy Cafe is part of Swiggy’s broader strategy to tap into the increasing demand for quick-service solutions in urban areas. As on-the-go consumption rises in busy city environments, Swiggy seeks to ensure it stays competitive by offering time-sensitive services that align with customer expectations for speed and convenience.
This expansion reflects the company’s consistent efforts to diversify its offerings and strengthen its foothold in the snack delivery space. With the success of Instamart and the lessons learned from Instacafe, Swiggy appears well-positioned to build a robust quick-service snack delivery model. If the pilot in Bengaluru proves successful, Swiggy Cafe could roll out to other major cities, further solidifying its leadership in the Indian food delivery market.
Summary:
- Swiggy has introduced Swiggy Cafe to deliver snacks and drinks in 15 minutes, piloting in select areas of Bengaluru.
- The service mirrors the Zepto Cafe model, which focuses on quick-service snack delivery.
- The launch follows Swiggy’s earlier Instacafe trial, integrated with the Instamart platform, as part of the company’s push into quick-service food segments.