Zee 24 Taas, Maharashtra’s leading Marathi news channel, is set to celebrate Anant Chaturdashi with a special day-long program titled ‘Zee 24 Taas Sukhkarta’ on September 17, 2024. The program will offer viewers a comprehensive and immersive experience of the vibrant festival, which marks the conclusion of the Ganeshotsav celebrations.
The live broadcast, starting at 7:00 AM, will cover the grand processions, rituals, and cultural events happening across various parts of Maharashtra. Through its detailed programming, the channel aims to bring the essence of Anant Chaturdashi directly to viewers’ homes, with a blend of tradition and modern engagement.
Sukhkarta will feature unique segments such as the Gharguti Ganpati Contest, where participants can share their home celebrations for a chance to win gold coins, making the event more interactive and participatory. Alongside, there will be expert commentary on the significance of the rituals and the festival’s broader cultural importance.
This special programming reflects Zee 24 Taas’ dedication to showcasing Maharashtra’s rich cultural heritage, blending entertainment with tradition. Kamlesh Sutar, Officiating Editor of Zee 24 Taas, expressed the program’s vision, stating, “With Sukhkarta, we aim to celebrate Anant Chaturdashi in its most authentic form and connect with our viewers in a deeper way.”
Karan Abhishek Singh, CEO of Zee Media Corporation Ltd. (ZMCL), highlighted the broader impact of this initiative, emphasizing that Sukhkarta is part of the channel’s mission to provide content that resonates with viewers and celebrates Maharashtra’s cultural essence.
Zee 24 Taas, a key player in the news and regional genres, is part of Zee Media Corporation Ltd., which operates 18 news channels in seven languages, reaching over 528 million viewers across both linear and digital platforms. Through special programs like Sukhkarta, Zee 24 Taas continues to strengthen its position as a major media force, especially during cultural and festive occasions.
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Summary:
1. Zee 24 Taas is set to air a day-long special program, ‘Sukhkarta’, on September 17, 2024, celebrating Anant Chaturdashi.
2. The program will feature live coverage of festivities, expert commentary, and interactive segments like the Gharguti Ganpati Contest.
3. Zee 24 Taas reaffirms its commitment to celebrating Maharashtra’s cultural richness, blending tradition with engaging content.