Subway, one of the world’s largest restaurant brands, has announced the appointment of Greg Lyons as its new Global Chief Marketing Officer (CMO). Lyons brings with him extensive experience in the food and beverage industry and is expected to play a pivotal role in shaping Subway’s global marketing strategy as the company continues its transformation journey.
In this key leadership position, Lyons will be responsible for overseeing all aspects of Subway’s marketing efforts worldwide. This includes brand strategy, advertising, digital marketing, menu innovation, and overall consumer engagement. His appointment comes at a crucial time for Subway as it focuses on modernizing its brand, enhancing the guest experience, and driving sustainable growth across its international footprint.
Prior to joining Subway, Greg Lyons held significant marketing leadership roles at The Coca-Cola Company for over three decades. During his tenure at Coca-Cola, he served as the Chief Marketing Officer for North America, where he spearheaded numerous successful marketing campaigns and played a key role in the growth of iconic brands. His deep understanding of consumer behavior, brand building, and innovative marketing techniques makes him a valuable addition to the Subway leadership team.
Subway CEO John Chidsey expressed enthusiasm about Lyons’ appointment, stating, “Greg’s proven track record of driving impactful marketing strategies for global brands makes him the ideal leader to elevate Subway’s brand and connect with our guests in new and meaningful ways. We are thrilled to welcome him to the Subway family.”
Lyons’ appointment signals Subway’s continued commitment to investing in its brand and marketing capabilities. His expertise is expected to be instrumental in further strengthening Subway’s market position, attracting new customers, and reinforcing its relevance in the competitive quick-service restaurant sector.
Key Highlights:
- Subway has appointed Greg Lyons as its new Global Chief Marketing Officer (CMO).
- Lyons brings over 30 years of marketing experience from The Coca-Cola Company, where he served as CMO for North America.
- As Global CMO, Lyons will lead Subway’s worldwide marketing strategy, including branding, advertising, and menu innovation.
- His appointment underscores Subway’s focus on brand modernization and global growth.