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Shemaroo Contentino Controls 90% of Premium Indian In-Flight Content Market

Shemaroo Contentino, a subsidiary of Shemaroo Entertainment, has solidified its position as the leader in the Indian in-flight entertainment sector, capturing over 90% of the premium Indian content market. This dominance comes at a time when both national and international travel, particularly among Indian passengers, is on the rise. With its extensive and diverse content library, Shemaroo Contentino is catering to the growing demand for regional content, enhancing the travel experience for millions.

The platform offers a wide selection of Bollywood movies, TV shows, music videos, and web series, all available in over 15 languages. This range allows airlines to provide content that caters to passengers from diverse linguistic backgrounds, whether they are traveling within India or flying internationally. Notable blockbusters such as Pathaan, Maharaja, Premalu, Toofan, and Jatt & Juliet 3 are just a few of the latest hits available on Shemaroo Contentino, ensuring that passengers are never short of entertainment options.

With its vast content portfolio, Shemaroo Contentino ensures that airlines can meet the entertainment needs of their passengers, from the Indian diaspora to those traveling from India to global destinations. Its offerings are designed to resonate with the tastes and preferences of different audiences, making it the preferred choice for airlines that want to provide high-quality, culturally relevant content.

Shemaroo Contentino serves over 130 airlines, including some of the biggest names in the aviation industry, such as Air India, Emirates, Qatar Airways, and Singapore Airlines. Through exclusive partnerships with top production houses, streaming platforms, and TV networks, the platform has secured access to some of the most sought-after Indian content. This has enabled Shemaroo Contentino to provide airlines with the latest blockbusters, popular TV shows, and a wide array of regional content that appeals to their diverse passenger base.

“We’re proud to be at the forefront of providing Indian content for inflight entertainment,” said Murtuza Kagalwala, Managing Partner of Shemaroo Contentino. The company’s commitment to quality and customer satisfaction has helped foster long-term partnerships with airlines and content providers, making Shemaroo Contentino the leading provider of in-flight entertainment solutions.

India’s domestic air travel market is expected to reach 325 million trips by 2030, with the number of Indian nationals living abroad already surpassing 35 million. These trends suggest a massive demand for culturally relevant content will continue to rise. As the number of Indian passengers traveling internationally increases, Shemaroo Contentino is poised for significant growth in the global aviation market, further expanding its reach and influence.

With an increasing number of Indian nationals living abroad and more people traveling internationally, Shemaroo Contentino’s strategic position in the market provides it with ample opportunities to meet the rising demand for high-quality Indian content. The platform’s future looks promising, with substantial growth expected in both domestic and international travel sectors.

Credit: This article is based on information from Business Standard, Times of India, and NDTV.

Key Highlights:-

  1. Shemaroo Contentino dominates the in-flight entertainment sector with a 90% market share in premium Indian content.
  2. The platform offers Bollywood movies, TV shows, music videos, and web series in over 15 languages.
  3. Serving over 130 airlines, including Air India, Emirates, and Qatar Airways, Shemaroo Contentino is the go-to provider for Indian content in aviation.
  4. With air travel in India and abroad expected to rise, Shemaroo Contentino is well-positioned for continued growth.
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