Magnite, the world’s largest independent sell-side advertising platform, has strengthened its partnership with Samsung Ads to revolutionize programmatic advertising on Samsung TV Plus across Southeast Asia. This collaboration marks a significant milestone, enabling advertisers to programmatically access premium video inventory for the first time in Singapore, the Philippines, and Thailand.
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service, is now available on millions of Samsung Smart TVs across Southeast Asia. The platform offers instant access to a diverse range of live TV channels spanning genres like entertainment, news, and movies. Popular titles such as MythBusters, Survivor, Deal or No Deal, and Red Bull TV headline the content lineup.
With more global and local channels set to launch in early 2025, Samsung TV Plus is rapidly expanding its reach and inventory, providing advertisers with new opportunities to connect with audiences.
The partnership allows brands to leverage Magnite’s advanced streaming technology to streamline programmatic activation of Samsung TV Plus’ inventory. Advertisers can now target audiences more effectively through:
- Programmatic Access: Real-time bidding for premium ad placements.
- Audience Addressability: Enhanced targeting capabilities based on viewing habits.
- Scalability: Access to a growing inventory of ad-supported streaming content.
Gavin Buxton, Managing Director for Asia at Magnite, highlighted the potential of this collaboration,“The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to capitalize upon this transformation, and we are excited to expand our relationship with them.”
Meanwhile, Alex Spurzem, Managing Director at Samsung Ads Southeast Asia and Oceania, emphasized the regional impact,“Seven in ten TV viewers already watch ad-supported streaming content. Our FAST service gives advertisers a new way to reach this audience. As we scale Samsung TV Plus, Magnite will play a pivotal role by making it programmatically available to brands across multiple Southeast Asian countries.”
The partnership addresses the growing demand for ad-supported streaming content in Southeast Asia, where Smart TVs are increasingly popular. By enabling programmatic advertising on Samsung TV Plus, brands can tap into diverse audience segments while maximizing campaign efficiency.
With Samsung TV Plus scaling rapidly across Southeast Asia and Magnite enhancing its programmatic capabilities, this partnership sets the stage for further innovation in digital advertising. As more global and local channels join the platform, advertisers will benefit from increased inventory and advanced targeting options[.
Samsung Ads and Magnite’s expanded partnership exemplifies how technology can transform advertising strategies in the digital age. By combining premium content with cutting-edge programmatic tools, this collaboration promises to redefine audience engagement on streaming platforms across Southeast Asia.
Key Highlights:
- Magnite strengthens its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Singapore, the Philippines, and Thailand.
- Advertisers gain access to premium video inventory on Samsung’s FAST service featuring popular titles like MythBusters and Survivor.
- Enhanced audience addressability through real-time bidding aligns with growing demand for ad-supported streaming content in Southeast Asia.
- The partnership supports scalable advertising solutions as Samsung TV Plus expands its channel lineup in 2025.