Streaming TV

Magnite, the world’s largest independent sell-side advertising platform, has strengthened its partnership with Samsung Ads to revolutionize programmatic advertising on Samsung TV Plus across Southeast Asia. This collaboration marks a significant milestone, enabling advertisers to programmatically access premium video...

Cable operators are increasingly demanding regulatory parity as the lines between traditional broadcasting and FAST (Free Ad-Supported Streaming TV) continue to blur. This demand is driven by the need for a level playing field across different distribution technologies, including...