R K SWAMY Ltd., the homegrown integrated marketing services group with over five decades of experience, has announced the launch of its new Brand and Marketing Consulting Group. This strategic expansion aims to offer clients a cohesive suite of services spanning brand strategy, digital experience, communications, data analytics, and consumer insights.
To lead this new venture, R K SWAMY has appointed V V Vijay Gopal as the CEO of the consulting arm. The leadership team also includes S Narasimhan (Digital), Sagarika Gupta (Insights), and Prasad Kothari (Data Analytics). The 1 group’s integrated model is designed to address the increasing disconnect brands face when working with multiple specialized agencies.
Srinivasan K Swamy, Executive Group Chairman, R K SWAMY Ltd., stated, “Our clients have taught us a great deal over the last 52 years. We’ve helped solve many tricky problems, and this consulting initiative is the legacy we want to build on.”
V V Vijay Gopal emphasized that this initiative isn’t about replacing existing services but rather making them work together more effectively. The consulting group will tackle a wide array of business challenges, including market entry, brand refresh, marketing spend optimization, and portfolio strategy.
The consulting arm will operate as a standalone entity focused on strategic guidance, separate from execution. R K SWAMY plans to leverage its existing base of over 400 clients while also welcoming new partnerships.
Key Highlights:
- R K SWAMY has launched a new Brand and Marketing Consulting Group.
- V V Vijay Gopal has been appointed as the CEO of this new division.
- The consulting group will offer integrated services across brand strategy, digital, communications, data, and insights.
- The aim is to provide more cohesive and effective solutions for clients.