Indian Advertising

JioStar ‘The Collective’ Episode 3 Decodes the Future of Media Effectiveness Through Deterministic Attribution

JioStar Entertainment has officially released the third episode of its flagship thought-leadership platform, "The Collective," marking a decisive shift in how the Indian advertising and media industry approaches cross-screen reach and effectiveness. As digital fragmentation accelerates in 2026, the industry...

The Advertising Club Elects Dheeraj Sinha as New President

In a significant development for the Indian advertising and media industry, The Advertising Club (TAC) has announced the election of Dheeraj Sinha as its new President. Sinha, a prominent figure in the advertising and marketing domain, will now lead...

ASCI Amends Opinion Trading Whitepaper, Removes Specific Platform References Amidst Legal Pressure

The Advertising Standards Council of India (ASCI) has significantly altered its recently released whitepaper titled "Examining Opinion Trading in India," notably removing all specific references to opinion trading platforms such as Probo, SportsBaazi, and TradeX. The revised document, quietly...

Goafest 2025: Industry Leaders Unite with a Call to ‘Ignite’ the Future of Advertising

The vibrant shores of Goa played host to the 2025 edition of Goafest, the premier advertising festival of India, which concluded with a powerful call to ‘Ignite’ the industry's future. The three-day event, held from , brought together a...

Eureka Forbes Boosts Ad Spend by 25% to ₹259.5 Cr in FY25

Eureka Forbes, a prominent health and hygiene company in India, has significantly increased its investment in advertising and sales promotion (A&SP) during the financial year 2024-25 (FY25), raising the expenditure by 25.5% to ₹259.5 crore, up from ₹206.8 crore...

R Venkatasubramanian Steps Down as COO of Havas Play

Havas Play, the sports and entertainment network of global communications group Havas, has announced that R Venkatasubramanian has stepped down from his position as Chief Operating Officer (COO). This marks the end of a long association with Havas Media...

R K SWAMY Launches Brand and Marketing Consulting Group

R K SWAMY Ltd., the homegrown integrated marketing services group with over five decades of experience, has announced the launch of its new Brand and Marketing Consulting Group. This strategic expansion aims to offer clients a cohesive suite of...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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