marketing

Shhri Ram, the highly experienced Director of Marketing at JioStar (Colors Kannada), has announced his departure from the network. This significant transition marks the conclusion of a successful tenure with the esteemed media organization, signaling his readiness to embrace...

Amazon has announced the elevation of Madhavan Sekar to the position of Head - Marketing for Amazon Pay. In this new role, Sekar will be responsible for spearheading the marketing strategies and initiatives to further drive the adoption and...

Warner Bros. Discovery (WBD) has announced the appointment of Jerome Bigio as its new Senior Vice President of Marketing for the Asia-Pacific (APAC) region. In this key leadership role, Bigio will spearhead all marketing initiatives across WBD's streaming and...

R K SWAMY Ltd., the homegrown integrated marketing services group with over five decades of experience, has announced the launch of its new Brand and Marketing Consulting Group. This strategic expansion aims to offer clients a cohesive suite of...

James Quincey, the CEO of Coca-Cola, recently addressed the challenges and limitations of artificial intelligence (AI) in marketing during his keynote speech at the Adobe Summit. While acknowledging AI's potential to streamline content creation, Quincey emphasized its current inability...

The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the potential risks associated with partnering with influencers whose content may lead to public backlash.The controversy...

Google India has elevated Mansi Khanna to the position of Director of Ads, Brand, and Reputation Marketing. In her expanded role, Khanna will be responsible for overseeing Ads Marketing for large businesses and small-to-medium businesses (SMBs) across India. Additionally,...