The fourth season of Playground, India’s pioneering reality gaming show, has taken the country by storm. Streaming on Amazon MX Player, the show has attracted over 14 million unique viewers in its first three weeks, reflecting a 50% increase over Season 3. This impressive growth highlights Playground’s rising popularity by blending competitive gaming, personal stories, and drama that resonate with audiences nationwide.
Playground S4 is on a quest for the next “New Age Star,” intensifying the competition with more challenging gaming content and new twists. The show continues to attract top sponsors, including Hero MotoCorp and Tecno Mobile, with MAAC supporting the series for the fourth consecutive season. Additionally, Zupee, India’s leading skill-based gaming app, joins as the co-powered sponsor, further cementing Playground’s influence in India’s gaming and entertainment sectors.
Karan Bedi, Director and Head of Amazon MX Player, shared his excitement, stating, “The response to Playground S4 from viewers and advertisers validates our aim to provide premium, free entertainment. The unique blend of gaming challenges and reality drama has made Playground a top choice for young adults.” Akanksha Dhamija, COO of Zupee, added, “Playground S4 aligns perfectly with Zupee’s vision of skill-based, engaging gaming. We’re thrilled to partner with a show that brings meaningful gaming experiences to a broad audience.”
As the show moves toward its grand finale, fans can expect even tougher challenges and special guest mentors, promising an electrifying journey. With its innovative format and growing viewership, Playground S4 is set to solidify its place as a significant force in India’s entertainment landscape.
Key Highlights:
- Playground S4, India’s popular reality gaming show, has reached 14 million unique viewers within three weeks.
- Key sponsors include Hero MotoCorp, Tecno Mobile, MAAC, and Zupee, India’s top skill-based gaming app.
- The show combines gaming with reality drama, targeting young adults and promising intense challenges ahead.