PhonePe, a leading fintech company backed by Walmart, is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its first group CMO. This strategic move comes as PhonePe prepares for its initial public offering (IPO) and seeks to scale up its marketing efforts across various business verticals.

Amit Doshi brings over two decades of experience in marketing and brand leadership across consumer goods, retail, and technology sectors. Before his tenure at Britannia Industries, he spent nearly six years at Lenovo, heading marketing for India and South Asia. Doshi also had a long stint at PepsiCo, working across multiple brand management roles.

Doshi’s hiring is timed ahead of the Indian Premier League (IPL) season, a critical period for consumer engagement in India. He is expected to join PhonePe later this month, marking a significant addition to the company’s leadership team as it expands into financial services and quick commerce.

PhonePe has been aggressively expanding its offerings beyond payments, focusing on quick commerce through its Pincode platform and scaling its financial services business. The company has recently appointed key leaders across various divisions, including Hemant Gala as CEO of the lending division and Vishal Gupta as head of the insurance business.

With Doshi on board, PhonePe aims to enhance its marketing strategy, leveraging his expertise to drive consumer engagement and brand visibility. This appointment is part of a broader leadership restructuring aimed at supporting PhonePe’s growth ambitions in the fintech sector.

As PhonePe prepares for its IPO, the appointment of a seasoned CMO like Amit Doshi is crucial for positioning the company favorably in the market. His experience will help PhonePe scale its marketing efforts, potentially attracting more investors and enhancing its brand presence.

The appointment of Amit Doshi as PhonePe’s first group CMO marks a significant step in the company’s journey towards its IPO. With his extensive marketing experience, Doshi is poised to play a pivotal role in elevating PhonePe’s brand and driving business growth across its expanding portfolio of services.

Key Highlights:

• Appointment Overview: PhonePe appoints Amit Doshi, former CMO of Britannia Industries, as its first group CMO.
• Background: Doshi brings over two decades of marketing experience across consumer goods, retail, and technology.
• Timing and Role: His hiring is timed ahead of the IPL season, a key period for consumer engagement.
• Impact: Expected to enhance PhonePe’s marketing strategy and support its IPO preparations.