Consumer Engagement

PhonePe, a leading fintech company backed by Walmart, is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its first group CMO. This strategic move comes as PhonePe prepares for its initial public offering...

BrandPulse Global, a frontrunner in consumer research, has unveiled compelling insights from its latest study, demonstrating the significant impact of localized branding on consumer loyalty. The findings reveal that brands customizing their messaging to reflect regional preferences can achieve...