News18 India, the country’s premier Hindi news channel, has officially announced the launch of its innovative new show, ‘Viral Baat Raunac Ke Saath,’ featuring the widely popular radio personality and digital creator, RJ Raunac. The show promises a refreshing and unique synergy, blending credible mainstream news with the engaging vibrancy of the digital and social media world.
Set to air every Thursday and Friday at 8.35 pm, ‘Viral Baat Raunac Ke Saath’ aims to redefine how audiences, especially the youth, interact with news. The program will feature digital explainers, AI-powered videos, and light-hearted takes on the most current viral topics, social trends, and national issues. All content will be delivered in RJ Raunac’s signature witty, relatable, and highly entertaining style, ensuring the news is both conversational and highly shareable.
This collaboration is a strategic and innovative step towards merging the authority of a top news brand with new-age digital storytelling. The show’s core objective is to make news consumption more fun and accessible by leveraging the immense popularity and relatable personality of RJ Raunac.
To maximize reach and connect with younger, digitally-native audiences, short and snackable clips from ‘Viral Baat Raunac Ke Saath’ will be actively shared across News18 India’s social media platforms. This dual-platform approach ensures a stronger digital footprint, making the content accessible where modern viewers consume information most.
Jyoti Kamal, Managing Editor, News18 India, PH & JKLH, expressed his enthusiasm: “This show reflects News18 India’s continuous efforts to adapt to new formats, collaborate with influencers, and engage audiences where they are. With ‘Viral Baat Raunac Ke Saath,’ we aim to blend news in a refreshing and relatable style, bringing together trending topics, humor, and insights for an engaging viewing experience.”
RJ Raunac shared his excitement about bringing the ‘viral’ concept to news: “I am absolutely thrilled to collaborate with News18 India… So why not news? That’s exactly what we’re doing with ‘Viral Baat Raunac Ke Saath,’ where news meets views in the most entertaining way. We’re creating a show that makes you think, smile, and share — all at once!”
By bringing prominent digital creators like RJ Raunac to mainstream television, News18 India is establishing a new benchmark in media synergy, successfully blending credible journalism with the dynamism of digital creators. ‘Viral Baat Raunac Ke Saath’ is all set to offer viewers a fresh, relatable, and engaging take on the stories shaping the nation.
Key Highlights:
- New Show Launch: News18 India has launched a new show, ‘Viral Baat Raunac Ke Saath,’ featuring popular radio and digital personality RJ Raunac.
- Air Details: The show will air every Thursday and Friday at 8.35 pm, blending humor, insights, and light-hearted takes on viral and national issues.
- Content Format: It will utilize digital explainers and AI-powered videos, with snackable clips also shared across News18 India’s social media platforms.
- Objective: The show aims to merge credible news with new-age digital storytelling to make news more engaging, conversational, and accessible to younger audiences.