In a significant shake-up of the Indian digital media landscape, Network18 has emerged as the undisputed leader across digital, social, and television platforms, according to the latest ComScore rankings for March 2025. The media conglomerate has decisively overtaken Times Internet, its closest competitor, showcasing a substantial lead in both user engagement and overall platform reach.
The ComScore data for March 2025 paints a clear picture of Network18’s comprehensive dominance. The rankings highlight Network18’s success in capturing the attention of a vast audience across its diverse digital properties, including its flagship news brand, News18.com. This victory signifies a notable shift in the digital consumption patterns of news and information in India.
The ComScore report indicates that Network18 has achieved a remarkable reach across its digital platforms, surpassing Times Internet by a considerable margin in terms of unique visitors and overall engagement. This success can be attributed to a strategic focus on creating compelling content, leveraging diverse formats like text, video, and interactive elements, and effectively reaching audiences across various digital channels.
News18.com, a key component of the Network18 digital ecosystem, has played a pivotal role in driving this growth. Its comprehensive news coverage, real-time updates, and in-depth analysis across various genres, including national news, international affairs, business, technology, and entertainment, have resonated strongly with the Indian online audience.
Network18’s dominance extends beyond its owned and operated digital platforms to the realm of social media. The ComScore rankings underscore the media group’s exceptional performance in engaging audiences across various social media platforms, including Facebook, Twitter, Instagram, and YouTube. Its ability to create viral content, foster meaningful conversations, and build a strong online community has contributed significantly to its overall digital leadership.
The news brands under the Network18 umbrella have effectively utilized social media to disseminate news, engage with viewers in real-time, and amplify their reach, outperforming competitors in terms of followers, engagement rates, and video views.
Network18’s success is also rooted in its ability to seamlessly integrate its television and digital operations. The content generated by its extensive network of news channels is effectively leveraged across its digital platforms, providing a cohesive and comprehensive news experience for its audience. This synergy between television and digital arms has enabled Network18 to cater to the evolving consumption habits of the Indian audience, who increasingly seek news and entertainment across multiple screens.
The ComScore rankings solidify Network18’s position as a media powerhouse that effectively harnesses the power of both traditional and new media to reach and engage a vast and diverse audience. This digital leadership marks a significant milestone for the media group and reflects its strategic investments in building a robust and engaging online presence. The numbers clearly indicate a shift in the competitive landscape, with News18 and the broader Network18 ecosystem now setting the benchmark for digital media consumption in India.
Summary:
- Network18 has overtaken Times Internet to become the leading media group in India across digital, social, and television platforms, according to March 2025 ComScore rankings.
- Network18 demonstrated superior reach and user engagement across its digital properties, including News18.com.
- The media group also leads in social media engagement and reach, outperforming its competitors.
- The synergy between Network18’s television and digital operations has contributed to its overall success.