In a highly anticipated move set to reignite the city’s newspaper stands, the Times of India (TOI) Group has officially announced the return of Mumbai Mirror as a daily publication, effective from Monday, June 9, 2025. This significant strategic decision marks a full-scale relaunch of the beloved tabloid, which had transitioned to a weekly format in December 2020 amid the financial strains of the pandemic.
Mumbai Mirror, known for its sharp, fearless, and unapologetically local journalism, will once again be available seven days a week, from Monday to Sunday. The return aims to reclaim its position as the city’s “swagger, soul, and street-smart voice,” catering to the deep-seated demand for credible, hyperlocal storytelling among Mumbaikars.
“Mumbai Mirror has always been more than a newspaper — it’s been the city’s swagger, soul, and street-smart voice. Sharp, fearless, and unapologetically local. Even during its pause, the love never faded,” stated Sivakumar Sundaram, CEO & ED (Publishing), Bennett, Coleman & Co. Ltd. “Our research tells us young Mumbaikars still crave credible, hyperlocal storytelling — and they trust print more than ever. Advertisers know this too: there’s no better way to reach Mumbai’s most switched-on, influential audiences. With Mumbai Mirror back in a bolder, edgier avatar, the city just got its favourite habit — and its most powerful media weapon — back.”
The renewed daily will focus on deeply reported stories, irreverent takes, and a unique blend of “Mumbai spice,” promising to keep the city talking. Readers can look forward to the return of popular sections, including a reimagined sex advice column and the ever-popular gossip section, now updated for a new generation. The paper will also extensively cover local news and events, sports, culture, and various aspects of Mumbai’s vibrant city life, including a dynamic personal finance section.
Surinder Chawla, President (Response), Bennett, Coleman & Co. Ltd., highlighted the immense opportunity for advertisers. “The return of Mumbai Mirror isn’t just great news for readers, it’s a game-changer for Clients who want to make a mark in Mumbai. With our unmatched hyperlocal coverage and footprint, brands have a direct line into the homes and hearts of Mumbaikars.”
The tabloid, which first launched in 2005, quickly became a staple for its city-centric news and civic issues coverage. Its re-entry into the daily print landscape is part of a broader strategy by the Times of India Group to invigorate its print portfolio and reaffirm its confidence in legacy urban brands that command strong reader loyalty and deep metro resonance.
The distribution of the revived Mumbai Mirror will be concentrated in key areas across Mumbai, including Central Mumbai, Bandra, Andheri, and the Western suburbs, ensuring it lands in the most sought-after pin codes of the city. This comeback signals a refreshed energy within the newsroom, committed to being “Unafraid. Unfiltered. Unapologetically Mumbai.”
Key Highlights:
- The Times of India Group has announced the return of Mumbai Mirror as a daily newspaper, starting from June 9, 2025.
- The tabloid, which had become a weekly in 2020 due to the pandemic, will now be published Monday through Sunday, focusing on sharp, hyperlocal, and city-centric journalism.
- The move aims to meet the demand for credible local storytelling and offers advertisers a direct line to Mumbai’s influential audiences.
- The revived edition will feature deeply reported stories, local insights, and popular sections like revamped sex advice and gossip columns, alongside coverage of sports, culture, and personal finance.