Mia by Tanishq has announced the appointment of actor and Gen Z influencer Aneet Padda as its new brand ambassador. The partnership kicks off with the launch of the brand’s festive campaign, ‘Precious, every day’, which aims to celebrate self-love and individuality in modern women.
The campaign, conceptualized by Famous Innovations, features a film that showcases Padda in a “slice-of-life” moment. As she adorns herself with jewelry from Mia’s new ‘Manifest collection’, she reveals with a playful smile that her “date” for the evening is with herself. This narrative reinforces Mia’s positioning as a brand that encourages women to celebrate their own brilliance and find value in everyday moments, not just major milestones.
Shyamala Ramanan, Business Head of Mia by Tanishq, stated that Padda’s “authentic spirit and fresh appeal” make her the ideal face for a campaign that resonates with the cultural shift of women confidently cherishing self-love. Aneet Padda expressed her excitement, noting that she loves how Mia’s jewelry can be worn for any occasion, serving as a daily reminder that “you’re precious, every day.”
The campaign film highlights the brand’s commitment to providing fine jewelry that is both elegant and suitable for everyday wear, reflecting the lifestyle of a confident and independent woman.
Key Highlights:
- New Brand Ambassador: Mia by Tanishq has signed actress Aneet Padda as its new brand ambassador.
- New Campaign: Padda’s association begins with the ‘Precious, every day’ festive campaign, which focuses on celebrating self-love and individuality.
- Campaign Message: The campaign’s core message is that women should cherish and celebrate themselves daily, without needing a specific milestone or occasion to wear fine jewelry.
- Target Audience: By onboarding a Gen Z influencer like Aneet Padda, Mia aims to connect with a younger, modern audience that values authenticity and self-expression.