Merlin Group, a pioneer in India’s real estate sector for over 40 years, has introduced a fresh corporate identity reflecting its continued commitment to quality, innovation, and sustainable growth. The rebranding, which includes a modernised logo, revamped website, and updated brand promises, showcases Merlin’s dedication to delivering customer-focused real estate solutions and enhancing community life across India and beyond. The move aims to position Merlin as a frontrunner in both residential and commercial property development.
Established in 1980, Merlin Group has transformed the landscape of real estate, developing over 20 million square feet across India, including prominent projects like the Acropolis Mall and Ibiza the Fern Resort & Spa. Saket Mohta, Managing Director of Merlin Group, remarked, “Our new identity reflects our commitment to creating spaces that embody customer aspirations, fostering a sense of belonging and community.” This rebranding marks a strategic shift to highlight Merlin’s focus on both national and global expansion.
As sustainability gains prominence in the real estate sector, Merlin Group has embedded eco-friendly practices in its new identity. Saket Mohta stated, “At Merlin, we diligently follow green building standards to ensure responsible development.” Sustainable initiatives include green building standards, eco-friendly construction, and projects that aim to reduce environmental impact while enhancing quality of life. According to Sushil Mohta, Chairman of Merlin Group, this approach reflects a legacy of “high standards of construction and transparency in dealings.”
Credit: This article is based on information from ET Realty and Construction World.
Key Highlights:
- Merlin Group introduced a new corporate brand identity reflecting its dedication to quality and innovation in real estate.
- The rebranding includes a modernized logo, updated website, and commitment to sustainable development.
- Merlin’s expanding footprint includes projects in Kolkata, Pune, and Navi Mumbai, emphasizing eco-friendly practices and community-centric spaces.
- Merlin Rise and the upcoming World Trade Center in Bengal highlight its continued growth and global ambitions.