Mercedes-Benz India has awarded its public relations mandate to Adfactors PR following a multi-agency evaluation process, effective April 1, 2025. The partnership will focus on enhancing the luxury automaker’s brand narrative, product portfolio communications, and corporate citizenship initiatives.
Adfactors PR will provide integrated communications services, including strategic counsel, media relations, crisis management, and advocacy. The mandate aligns with Mercedes-Benz India’s transition toward sustainable luxury mobility, emphasizing innovations in electric vehicles and tailored customer experiences.
Santosh Iyer (MD & CEO, Mercedes-Benz India): Highlighted the partnership’s role in amplifying the brand’s “iconic luxury positioning” and sustainability efforts.
Rajesh Chaturvedi (Co-Founder & Chairman, Adfactors PR): Emphasized leveraging the agency’s automotive expertise to strengthen Mercedes-Benz’s leadership in India’s luxury market.
Mercedes-Benz continues to dominate India’s luxury automotive sector with localized manufacturing and an accelerated EV roadmap. The collaboration aims to reinforce the brand’s aspirational appeal among discerning consumers.
Summary
- Partnership Scope: Adfactors PR to manage integrated communications, including crisis management and advocacy.
- Sustainability Focus: Supports Mercedes-Benz’s EV roadmap and sustainable luxury positioning.
- Industry Impact: Strengthens Mercedes-Benz’s dominance in India’s luxury automotive market.