Kenstar, a leader in the Indian air cooler market, has officially launched its innovative BLDC Maxx air coolers, marking a significant advancement in cooling technology. This new range is designed to deliver superior efficiency, longer lifespan, and enhanced reliability for households across India.

The BLDC (Brushless Direct Current) Maxx coolers are engineered to provide up to 60% electricity savings, making them an eco-friendly and cost-effective choice for consumers. The introduction of this technology not only ensures effective humidity control but also guarantees ultra-quiet operation, making these coolers ideal for both homes and offices. With a 5-year motor warranty and a 3-year pump warranty, Kenstar promises durability and consistent performance even in extreme summer conditions.

Sunil Jain, CEO of Kenstar, stated, “Kenstar is all about fulfilling the rapidly evolving aspirations of today’s consumers. Customers today seek not just high functionality but also advanced aesthetics and technology. The Kenstar badge represents superior quality, attractive design, and long-term durability. Our new BLDC Maxx-powered air coolers are a giant leap forward—both for the industry and for our customers.”

As part of the product launch, Kenstar has rolled out an impactful marketing campaign featuring Bollywood actors Rajkummar Rao and Patralekha, alongside an anime-inspired character known as Techie Boy. This character symbolizes a futuristic approach to cooling technology while promoting efficiency and sustainability.

Neha Khullar, Head of Marketing at Kenstar, emphasized that Techie Boy, along with the brand ambassadors, will make this range of coolers more appealing to consumers. “With his forward-thinking mindset, Techie Boy makes advanced cooling technology relatable, helping consumers understand how Kenstar’s latest innovation keeps them cool while keeping electricity bills in check,” she added.

The BLDC Maxx series is part of a broader lineup that includes various models such as Tall Boy, TallDe, and Arc 3D. This summer, Kenstar is offering over 50 SKUs of coolers that cater to diverse needs—covering categories like Maha Desert, Desert, Personal, Tower, and Window coolers. This extensive range ensures that there is a perfect cooling solution for every home and business.

In addition to the new air cooler range, Kenstar is solidifying its position in the home appliances market with the launch of its new line of air conditioners. This strategic expansion underscores the brand’s commitment to delivering high-performance, stylish products across a diverse portfolio that includes refrigerators, washing machines, water heaters, room heaters, and lifestyle appliances.

The launch of Kenstar’s BLDC Maxx air coolers signifies a notable step forward in cooling technology within the Indian market. By combining energy efficiency with innovative design and celebrity-driven marketing, Kenstar aims to redefine consumer expectations for home cooling solutions this summer.

Key Highlights:

• Kenstar launches BLDC Maxx air coolers featuring advanced BLDC technology for improved efficiency.
• The new coolers promise up to 60% electricity savings and include a 5-year motor warranty.
• A marketing campaign featuring Rajkummar Rao and Patralekha promotes the new product line.
• Kenstar expands its offerings with over 50 SKUs covering various cooler types and introduces new air conditioners.