In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of Bigg Boss Hindi. The sponsors will have a presence across both the television broadcast on COLORS and the digital stream on JioHotstar, reflecting the reality show’s immense cross-platform reach and enduring mass appeal. The new season is set to premiere on Sunday, August 24, 2025.
The diverse roster of sponsors spans multiple categories, including FMCG, real estate, automotive, and personal care, highlighting the show’s ability to attract a broad consumer base. The list of brands includes:
- Vaseline (Co-Presenting Sponsor)
- Appy Fizz
- Danube Properties
- FlipKart
- Citroën
- Silver Coin Atta
- Manforce
- Lakme Peach Milk
- Haier
This strong brand mix underscores the show’s position as a top-tier property for advertisers. According to Mahesh Shetty, Head of Revenue, Entertainment, JioStar, “Bigg Boss remains the top choice for brands seeking unparalleled reach.” He added that the show “uniquely blends high entertainment value with seamless brand integrations that truly resonate with viewers.” The show’s proven track record is expected to deliver unmatched value for both audiences and advertisers.
Brands like Vaseline are returning for another season, elevating their partnership to a “Co-Presenting Sponsor” status. Pratik Ved, VP of the Skin Care Business at HUL, expressed excitement about the renewed collaboration, stating, “Building on the success of last year’s partnership, Vaseline is back… This elevated collaboration marks a significant milestone in Vaseline’s journey to connect with millions of households across the country.”
Similarly, Nadia Chauhan, Joint Managing Director and CMO of Parle Agro, highlighted that “Bigg Boss has consistently proven to be one of the most impactful and high-engagement platforms for Appy Fizz.” The brand’s return is aimed at further amplifying its reach and resonance. Shailesh Hazela, MD of Stellantis India, commented on the Citroën partnership, saying the show’s “unmatched reach and raw, real energy, offers the perfect platform for Citroën to connect with a diverse and dynamic audience.”
With its reputation for generating nationwide conversations and its massive viewership, Bigg Boss Hindi continues to be a strategic choice for brands looking to embed themselves into the cultural fabric of India.
Key Highlights:
- JioStar has secured a robust lineup of nine sponsors for the 19th season of Bigg Boss Hindi across its TV and digital platforms.
- The diverse list of sponsors includes Vaseline as a Co-Presenting Sponsor, along with brands like Appy Fizz, FlipKart, and Citroën, highlighting the show’s wide appeal.
- The sponsorship agreements reflect a strong confidence from advertisers in the show’s ability to deliver unparalleled reach and high audience engagement.
- The new season of the reality show is set to premiere on August 24, 2025, on both COLORS and JioHotstar.