Sponsorship
Business
WPL Secures ₹48 Crore Sponsorship with ChatGPT, Kingfisher, and Bisleri
The Board of Control for Cricket in India (BCCI) has announced a major commercial expansion for the TATA Women’s Premier League (WPL), confirming new partnership deals worth ₹48 crore for the 2026 and 2027 seasons. The WPL, already recognized...
Sports
BCCI and Dream11 Part Ways as Board Seeks New Sponsor Following Online Gaming Ban
In a significant development for Indian cricket's commercial landscape, the Board of Control for Cricket in India (BCCI) has officially ended its multi-year sponsorship deal with fantasy sports giant Dream11. This decision comes in direct response to the newly...
Entertainment
JioStar Secures Record Nine Sponsors for Bigg Boss Hindi S19 Across TV and Digital
In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of Bigg Boss Hindi. The sponsors will have a presence across both the television broadcast on...
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Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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