Jimmy Choo has unveiled its Spring 2025 campaign, featuring acclaimed actress Chloë Sevigny as the new face of the brand. Known for her distinctive style and influential presence in fashion and film, Sevigny embodies the essence of Jimmy Choo’s latest collection, titled “Hyper Glamour.”

The campaign, conceptualized by creative directors Ezra Petronio and Lana Petrusevych, draws inspiration from the early 2000s, emphasizing high-octane femininity and playful elegance. Sevigny is showcased in minimalist settings, adorned with key pieces from the collection, including the sculptural STAZ bow shoes and bags, as well as the ISA mule and the iconic BON BON bag embellished with oversized paillettes.

Reflecting on her collaboration with the brand, Sevigny stated, “To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look.”

This partnership marks a reunion, as Sevigny previously starred in Jimmy Choo’s Spring/Summer 2016 campaign. Her authentic connection to the brand is further highlighted by her past appearances on the red carpet wearing the IXIA drop heel pump, a signature style featured prominently in the new collection.

The Spring 2025 collection is now available at Jimmy Choo boutiques worldwide and online at jimmychoo.com.

Key Highlights:

• Jimmy Choo’s Spring 2025 campaign features actress Chloë Sevigny as its new face.
• The “Hyper Glamour” collection draws inspiration from early 2000s fashion, emphasizing playful elegance.
• Key pieces include the STAZ bow shoes and bags, the ISA mule, and the BON BON bag with oversized paillettes.
• Sevigny previously collaborated with Jimmy Choo in their Spring/Summer 2016 campaign.