Myntra has announced the launch of HUEMN, one of India’s most celebrated avant-garde fashion labels, on its premium segment Myntra Street Luxe. Known for its daring visual storytelling, handcrafted designs, and unconventional silhouettes, HUEMN’s arrival marks a significant addition to Myntra’s growing portfolio of luxury streetwear brands.
Designed for fashion enthusiasts who view style as a form of self-expression, HUEMN’s collection on Myntra features over 80 unique styles. The lineup includes oversized T-shirts, sweatshirts, versatile outerwear, and handcrafted pieces that embody the brand’s signature aesthetic. The collection showcases defining elements from HUEMN’s notable releases:
Mud Collection: A celebration of earthy tones and textures.
Blood Capsule: An artistic exploration of life and death through bold designs.
Diversity Collection: Pieces that champion inclusivity and individuality.
HUEMN’s iconic visual identities, such as the HUEMN Gorilla and HUEMN Devil, are prominently featured in this launch. These motifs symbolize rebellion, individuality, and bold storytelling—values central to the brand’s philosophy.
Additionally, the collaboration between Lay’s x HUEMN, inspired by the universal love for potato chips, brings playful comfort to the collection. The centerpiece is the latest HUEMN x Shreyas Iyer drop, designed for seamless movement both on and off the field.
Jayanti Ganguly, VP of Category Management at Myntra, expressed excitement about the collaboration: “HUEMN is a pioneer in India’s evolving luxury streetwear movement. We are thrilled to bring its bold handcrafted designs to Myntra Street Luxe. This addition strengthens our commitment to delivering premium offerings to our fashion-forward customers.”
The partnership aligns with Myntra’s strategy to tap into India’s growing demand for streetwear. With over 30 streetwear brands like Extra Butter, BAPE, Casablanca, and Real Bad Man already on Myntra Street Luxe, HUEMN adds a distinctive Indian touch to the segment.
Co-founder and Creative Director Pranav Misra shared his thoughts on the collaboration: “HUEMN is proud to join forces with Myntra, a platform that shares our passion for innovative designs. This association is a significant step in our mission to champion diversity and inclusivity in Indian fashion while making high fashion accessible to all.”
HUEMN’s approach integrates traditional craftsmanship with modern silhouettes. The brand collaborates with skilled artisans to create gender-fluid pieces that prioritize movement, comfort, and individuality.
Streetwear in India has seen exponential growth, driven by influences from hip-hop culture, skateboarding trends, and socially conscious fashion movements. Myntra Street Luxe aims to cater to this demand by offering curated collections that resonate with young India’s evolving style preferences.
The launch of HUEMN on Myntra Street Luxe represents a bold step forward in making avant-garde luxury streetwear accessible to a wider audience. With its unique designs and powerful storytelling, HUEMN is poised to redefine premium fashion in India.
Key Highlights:
- HUEMN launches on Myntra Street Luxe with over 80 styles featuring bold storytelling and handcrafted luxury.
- Key collections include Mud, Blood Capsule, Diversity Collection, and collaborations like Lay’s x HUEMN.
- Myntra strengthens its luxury streetwear portfolio with HUEMN as part of its expansion into premium offerings.
- Co-founder Pranav Misra emphasizes inclusivity and accessibility in Indian fashion through this partnership.