Myntra has launched its latest advertising campaign titled “Fashion With Caution,” featuring Bollywood stars Ranbir Kapoor and Triptii Dimri. The campaign humorously depicts the duo issuing a lighthearted “public apology” to individuals who have found themselves in unexpected situations due to their stylish fashion choices from Myntra.

The ads showcase various amusing scenarios, such as accidental celebrity moments at airports and unintentionally intimidating bosses on the first day of work. These situations highlight how Myntra’s Shop by Occasion feature makes dressing up effortless while leading to humorous consequences.

Abhishek Gour, the director of brand marketing at Myntra, explained that the campaign aims to illustrate how looking effortlessly stylish can come with unexpected but entertaining side effects. “At Myntra, we continuously innovate to make fashion more inclusive, trend-first, and accessible,” he stated.

Ranbir Kapoor described the campaign as a perfect blend of style and humor, emphasizing that while looking good is easy, dealing with the side effects of great fashion is where the fun begins. He expressed his excitement about being part of a campaign that brings fashion to life in an engaging and entertaining way.

Triptii Dimri added that Myntra has made trendy fashion so effortless that it sometimes creates unforeseen moments. She noted how the campaign adds a humorous spin to everyday scenarios, showcasing the impact of great style.

The campaign employs sharp humor and relatable storytelling to reaffirm Myntra’s role in making trend-first fashion accessible. It encourages viewers to embrace their style while reminding them to tread stylishly but with caution.

The creative direction of the campaign was led by Tilt Brand Solutions, with production by Nirvana Films. The engaging narrative captures the hilarity of everyday moments transformed by Myntra’s fashion-forward offerings.

Myntra’s “Fashion With Caution” campaign is a witty exploration of how stylish choices can lead to unexpected reactions. By leveraging humor and star power, the campaign effectively positions Myntra as a go-to destination for trendy, accessible fashion while encouraging consumers to embrace their unique style.

Key Highlights:

• Myntra launches “Fashion With Caution” featuring Ranbir Kapoor and Triptii Dimri.
• The campaign humorously addresses unexpected situations arising from stylish choices.
• Abhishek Gour emphasizes inclusivity and accessibility in fashion.
• The ads reinforce Myntra’s role in making trend-first fashion relatable and fun.