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Surprise Twist in Tech Town: HTech Co-Founder’s New Power Play!

In a surprising turn of events in the ever-evolving Indian tech landscape, Madhav Sheth, the co-founder of HTech, is set to embark on a new venture. He will now lead Nxtcell, an Indian-domiciled company holding the brand authorization for Alcatel in India and other international markets, as its founder and tech advisor. This strategic move, announced recently, sees Sheth taking on the responsibility of spearheading Alcatel’s re-entry into the Indian smartphone market.

Sheth, a prominent figure in the Indian mobile industry with prior experience at Oppo and Realme India (where he served as CEO and President of Realme International Business Group), co-founded HTech in 2023 with the aim of reviving the Honor smartphone brand in India. While he will continue in his role at HTech, his simultaneous leadership at Nxtcell marks an interesting chapter.

Nxtcell India has secured technology agreements and is focusing on local manufacturing, aligning with the Indian government’s vision for technological self-reliance and aiming to boost the country’s tech ecosystem and exports. In a statement, Sheth expressed his enthusiasm, stating his commitment to working closely with the Nxtcell team to drive technology transfer and foster patent-driven innovation.

This development comes at a time when HTech has reportedly been facing challenges in gaining significant traction in the Indian market. Reports suggest a period of stagnant operations, accompanied by layoffs and a lack of new product launches in recent months. Sources indicate that several former Realme employees who had joined HTech have since departed.

Interestingly, Sheth has clarified that HTech will not be involved in the upcoming launch of Alcatel smartphones in India. Alcatel, operating independently under a brand license from Nokia-owned TCL Communication, is gearing up to introduce a range of premium smartphones in the Indian market, with sales primarily through Flipkart, including their quick-delivery service, Flipkart Minutes. The brand has teased features like a stylus in one of its upcoming models and emphasized its commitment to local manufacturing and establishing a comprehensive service network across India.

Shortly after announcing his new role at Nxtcell, Sheth also hinted at upcoming launches from Honor, stating that HTech has received approvals for five new products in India. However, specific details about these devices remain under wraps.

The simultaneous involvement of Madhav Sheth with both Alcatel and Honor presents a unique dynamic in the Indian smartphone market. While HTech navigates its challenges, Sheth’s leadership at Nxtcell could potentially leverage his extensive experience to revitalize the Alcatel brand. The focus on local manufacturing and technology transfer for Alcatel aligns with the current market sentiment favoring indigenous production. It remains to be seen how these two brands, with Sheth at the helm of one and playing a crucial role in the other, will carve their niches in the competitive Indian smartphone arena.

Summary:

  • Madhav Sheth, co-founder of HTech, will also lead Nxtcell as founder and tech advisor, spearheading the launch of Alcatel smartphones in India.
  • Nxtcell holds the brand authorization for Alcatel in India and is focusing on local manufacturing and technology transfer.
  • Sheth will continue his role at HTech, which has been facing recent operational challenges. HTech will not be involved in the Alcatel launch.
  • Alcatel plans to launch premium smartphones in India via Flipkart, with a focus on local manufacturing and a strong service network. Sheth also teased the upcoming launch of five new Honor products.

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