Hallmark has officially relaunched its streaming service, Hallmark+, in partnership with Accedo, elevating its offerings through the Accedo One platform. The new and improved service launched on September 10, and it aims to create a seamless viewing experience tailored to the preferences of its audience.
Hallmark+ introduces several innovative features designed to enhance user engagement and satisfaction:
Unauthenticated Homepage: This feature allows potential users to explore Hallmark+ without an immediate sign-up requirement. By providing a compelling first interaction, Hallmark hopes to build trust and pique interest in new subscribers, thereby encouraging them to explore the service further.
Conditional Containers: Personalized content delivery is at the heart of Hallmark+’s strategy. Conditional containers adjust the displayed content based on individual user preferences, behaviors, and login status, ensuring that each user finds the most relevant shows and movies.
Gifting Options: Emphasizing Hallmark’s focus on celebrating relationships, the new gifting feature enables users to purchase and send subscriptions to friends and family. This feature aligns perfectly with Hallmark’s brand identity, making it an ideal gift for special occasions like holidays and birthdays.
Design Facelift: The OTT service underwent a complete redesign to meet modern user expectations. The new interface is user-friendly, intuitive, and visually appealing, providing a fresh and seamless navigation experience for subscribers.
Lusha Bodie, SVP of Technology at Hallmark Media, expressed appreciation for Accedo’s support during the relaunch process, stating, “The support we received from the Accedo team during this intense period was unwavering. Utilizing Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimize our internal resources.”
Accedo’s SVP of SaaS Products, Fredrik Andersson, also commended Hallmark’s ambitious vision and expressed confidence in the new direction of Hallmark+. He noted, “We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its relaunch” .
The collaboration between Hallmark and Accedo marks a significant milestone in the streaming landscape, as Hallmark+ seeks to enhance user engagement while retaining its core values of connection and emotional storytelling. With its new features and improved interface, Hallmark+ is set to provide a unique and enriching experience for viewers.
Key Highlights:-
- The partnership with Accedo has streamlined the relaunch process and optimized internal resources.
- Hallmark+ relaunched its streaming service on September 10, utilizing the Accedo One platform.
- New features include an unauthenticated homepage, conditional content containers, gifting options, and a redesigned interface.
- Hallmark aims to enhance user experience and engagement while retaining its brand identity.