In a significant leadership transition at DB Corp Ltd., the parent company of the prominent Hindi daily Dainik Bhaskar, Satyajit Sengupta has resigned from his position as Chief Corporate Sales & Marketing Officer. Sengupta, who had been at the helm of the company’s sales and marketing strategies since 2017, cited better career prospects as the reason for his departure. His last working day with the media conglomerate was April 17, 2025, marking the end of an eight-year tenure.
Satyajit Sengupta’s association with Dainik Bhaskar began in January 2017, and over the years, he played a pivotal role in shaping the company’s corporate sales and marketing initiatives. Based out of the corporate office in Mumbai, Sengupta reported directly to the company’s director, Girish Agarwal. His responsibilities encompassed spearheading the Corporate Sales & Marketing vertical for the flagship newspaper and its various publications.
In his resignation letter, Sengupta expressed that his decision was driven by the pursuit of “better future career opportunities.” He elaborated, stating that he had been contemplating his career path and had received an offer that he believes would enhance his skills, experience, and provide him with different perspectives. This move signifies Sengupta’s ambition to explore new challenges and leverage his extensive experience in the media and sales domain.
Prior to his successful stint at Dainik Bhaskar, Satyajit Sengupta held several key leadership positions in the media industry. He spent over a decade at Bennett Coleman and Co. Ltd. (Times Group), where he served as Associate Vice President and Metro Head in Gurgaon. In this role, he was instrumental in leading the metro team and generating revenue across all Times Group publications. Earlier in his tenure at the Times Group, he also held the positions of Assistant Vice President & National Vertical Head and National Response Head – Magazines. Before his long innings with the Times Group, Sengupta worked at the India Today Group for over four years as Deputy Branch Head Impact, overseeing ad sales for the northern region. He commenced his career in the media sector with The Indian Express in 1998, where he spent over two years.
Sengupta’s resignation comes at a time when the media landscape is undergoing rapid transformation, with digital platforms gaining increasing prominence. His departure leaves a significant void in Dainik Bhaskar’s leadership team, and the company will now be looking for a suitable candidate to steer its corporate sales and marketing strategies in this evolving environment. Industry analysts will be keenly observing who steps into this crucial role and the direction they will take the company’s sales and marketing efforts.
Barely a month after reports of his impending departure surfaced in late February 2025, it was confirmed that Satyajit Sengupta would be joining HT Media Ltd. as Executive Director – Revenue. In this new role, Sengupta will report directly to Samudra Bhattacharya, the CEO of HT Media’s Print Business Unit. His extensive experience in media sales and marketing is expected to be a significant asset to Hindustan Times Media Ltd. as it navigates the dynamic media market and seeks to drive revenue growth.
Summary:
- Satyajit Sengupta, Chief Corporate Sales & Marketing Officer of Dainik Bhaskar, resigned on April 17, 2025, citing better career opportunities.
- Sengupta had been with DB Corp Ltd. since 2017, leading the company’s corporate sales and marketing strategies.
- Prior to Dainik Bhaskar, Sengupta held significant roles at Bennett Coleman & Co. Ltd. (Times Group) and India Today Group.
- He has since joined HT Media Ltd. as Executive Director – Revenue.