Veteran journalist Abhishek Mehrotra has taken on a new leadership role as President of AATHARVI Production Multimedia Pvt Ltd, transitioning from his position as Group Editor (Digital) at News24. This move marks Mehrotra’s foray into the broader media and entertainment sector, where he will be responsible for spearheading content planning, revenue strategy, and overall business growth at AATHARVI.
AATHARVI operates across various verticals including production, digital content creation, media buying, and event planning. In his new capacity, Mehrotra will leverage his extensive two-decade-long experience in journalism and newsroom leadership to drive the company’s strategic direction.
Expressing his enthusiasm for the new role, Abhishek Mehrotra said, “After more than a decade as an active editor, I was looking for a platform that allowed creative freedom, innovation, and managerial responsibilities. AATHARVI seems to offer that combination and I look forward to contributing meaningfully to its growth story.”
Dr. Archana Singh, Director of AATHARVI Production Multimedia Pvt Ltd, welcomed Mehrotra, stating that discussions about this collaboration had been ongoing for the past six months. “We are confident that Abhishek’s leadership and experience will bring strategic value and help us scale new milestones,” she added.
With this appointment, AATHARVI aims to fortify its presence in the rapidly evolving digital and multimedia landscape, capitalizing on Mehrotra’s rich editorial background and forward-thinking vision to steer its next phase of expansion.
Key Highlights:
- Abhishek Mehrotra, former Group Editor (Digital) at News24, has joined AATHARVI Production Multimedia Pvt Ltd as President.
- In his new role, Mehrotra will lead content planning, revenue strategy, and business growth for AATHARVI.
- Mehrotra brings over 20 years of journalism and newsroom leadership experience to AATHARVI.
- AATHARVI aims to strengthen its position in the digital and multimedia ecosystem with this appointment.
