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DD Free Dish E-Auction: Who Will Win the Free-to-Air Fight?
DD Free Dish, India's only free-to-air (FTA) direct-to-home (DTH) service, recently concluded its annual MPEG-2 slot e-auction. This event is crucial for broadcasters vying...
Power Shift: Who’s Steering IPG Mediabrands India Now?
IPG Mediabrands India has announced a significant leadership transition, marking a new chapter for one of India's leading media agency networks. This strategic move...
Sudhir Chaudhary’s Comeback: Can ‘Decode’ Revitalize Doordarshan’s Prime Time?
Veteran journalist Sudhir Chaudhary is set to embark on a new chapter in his illustrious career with the launch of his prime-time show, 'Decode...
Zee’s Focus Forward: 40% of Cash Flow to Fuel Core Growth
Zee Entertainment Enterprises Ltd. (ZEEL) has announced a strategic financial move, earmarking a substantial 40% of its free cash flows towards bolstering its "core"...
Blinkit Bets on Bharat: Eyes Smaller Cities Amidst Fierce Q-Commerce Battle
In a strategic move to capture the next wave of online shoppers, quick-commerce platform Blinkit is aggressively pushing its footprint into smaller cities across...
Ghost Hoardings? Border Tension Leaves OOH Ad Space Empty
The escalating military tensions along the India-Pakistan border are not only impacting daily life in the region but are also casting a long shadow...